Emotions through Art
The research project that unites art, technology and health
- Date:
- 7 April 2025
- Length:
- 5 min 34 s
- Language:
- Spanish
What do we feel when we look at a work of art? With Emotions through Art, the Museo Nacional Thyssen-Bornemisza, the Universidad Rey Juan Carlos and Quirónsalud have sought to provide an objective and quantitative analysis of the emotions generated by the contemplation of works of art.
Using biometric, neuromarketing and behavioural analysis techniques, and with the help of artificial intelligence, we have identified the predominant emotions in 125 works from the Thyssen-Bornemisza collections, thus discovering the transformative power of art and its links with our emotional wellbeing.