Gran Meliá

Meliá Hotels International is one of the largest hotel chains in the world and a leader in the leisure and business market in Spain. It is considered an example of Spanish style and culture for the globally-minded traveler.

Gran Meliá has collaborated in creating different experiences related to the museum's permanent collection and temporary exhibitions. In 2021, with the installation Georgia O'Keeffe: The Faraway, in collaboration with the museum and the FLORA Festival, Gran Meliá presents a floral installation at its Palacio de los Duques hotel. The installation, created by artist Isabel Marías, recreates an aesthetic paradise inspired by the works of Georgia O'Keeffe.

In 2022, in the video mapping piece Hyperflow by artist Filip Roca, visitors at the Palacio de los Duques Gran Meliá hotel could appreciate a dynamic digital landscape inspired by some of the most representative works from the exhibition "Hiperreal. El arte del trampantojo" (Hyperrealism: The Art of Trompe-l'oeil). The visual effect produced by the video and light installation referred to the new manifestations of trompe-l'oeil art, transforming the exterior architecture of the palace and providing a surprising sensory experience.

In 2023, the theatrical piece Art Vivant. Into the dream immerses us in the dreamlike and spiritual world of Franz Marc, reflecting on the author's personal history, particularly his participation in World War I, and his work as an artist. Developed by a group of young creators linked to RESAD (Royal School of Dramatic Art), the play is performed at Gran Meliá hotels in Madrid and Palma de Mallorca.

In 2024 the installation Art Vivant. Within the gaze transforms visitors into the protagonists of a portrait inspired by the masterpiece by Rembrandt (1606-1669), Self-portrait wearing a Hat and two Chains (ca. 1642-43). Designed by two students from IED Madrid, the ephemeral architecture piece is located at the Gran Meliá hotel in Madrid.